My team and I have tested dozens of the best landing page software tools on the market today. We created page after pages in search of the top builder, analyzing all the pros and cons of each one. We’ve done the hard work, suffered all the frustrations, so you know which landing page builder is the right fit for you.
A Landing page is a page designed for the sole purpose of converting visitors into leads or customers.
If you run an agency or an online business, and you’re looking to change or get a new landing page builder for you or your clients, you can’t miss this resource page.
It shows the results of our tests so that you don’t have to spend the same amount of time we spent experimenting with the leading software in the market.
Table of Contents
The 20 Best Landing Page Builder Software Tools
While there are many different landing page software in the market, there are seven products and services that stand out among the crowd. Here is a rundown of the twenty best landing page builder tools that you can use for your online business. Let’s get started!
Unbounce (Our Top Pick)
Features
Ease of Use
Value for Money
Overall rating : 5 / 5
Unbounce is a popular landing page builder with all the core features. Its standout features are its ability to work with WordPress, dynamic text placements for personalization, faster pages for mobile devices, parallax scrolling, and popups + sticky bars. The popups and sticky bars can be launched based on various triggers as well.
What I Like About Unbounce:
- The parallax scrolling features are a nice touch that can increase engagement on your landing pages. The fact that this, combined with faster mobile performance is a plus.
- The popup and sticky bars are a nice feature but nothing too impressive. That said, they will help in increasing conversions, and many users will find them useful.
What They Could Do to Improve:
- The price point starts at $79, which is cheaper than other premium builders. However, they set a limit of how many custom landing pages you can use for each plan.
Instapage – Best for B2B Companies
Features
Ease of Use
Value for Money
Overall rating : 5 / 5
Instapage is one of the most popular landing page tool in the market. It is straightforward and easy-t- use builder. It has some unique features, like the collaboration platform that allows you to communicate with team members under the centralized Instapage platform. The optimization features include a heat map and dynamic text placement to help you increase conversion through personalization and A B testing.
What I Like About Instapage:
- Clients, particularly those who don’t have web design skills, loved how easy it was to use. Many were able to design winning landing pages without any problems.
- The real-time collaboration feature comes in handy for organizations that rely on a team to manage and work on multiple campaigns.
- The company is known for having one of the best customer support teams. They are available both via email and live chat. Enterprise clients are given phone access for one on one support.
- Their exclusive technology AdMap™, allows you to visualize your ad campaigns and effortlessly connect ads to relevant post-click landing pages all in one place.
What They Could Do to Improve:
- The only available plan is the $99 a month plan. This may not be the ideal pricing for those just starting with a business online.
- It does lack some of the advanced features that you can find in other landing page tools.
Systeme.io – Best All-In-One Solution
Features
Ease of Use
Value for Money
Overall rating : 5 / 5
It’s incredibly affordable for all the features it offers. Systeme has both a top-notch drag and drop builder, as well as an autoresponder, and a comprehensive tool for managing your affiliate programs, blog, email marketing, A B testing, coupons and membership sites.Systeme is an excellent and one of the best sales funnel and landing page builder to try in 2020 and to keep an eye on for years to come.
No credit card is required for the trial.
Kartra – Best for Coaching/Infoproducts
Features
Ease of Use
Value for Money
Overall rating : 5 / 5
Kartra is a reliable tool for creating converting landing pages and sales funnels. While it lacks some features that Clickfunnels offer, it offers a solid set of page templates and a wide variety of tools for creating high-converting sales funnels and landing pages, because of this reason it is gaining in popularity thanks to its accessible price starting at just $99/month. Not bad for a top-of-the-range landing page builder.
Clickfunnels – Best for Affiliate Marketing
Features
Ease of Use
Value for Money
Overall rating : 4.5 / 5
Clickfunnels is different from other landing page tools as the advanced plan offers a full suite of solutions including an integrated affiliate program, smart action funnel feature, and shopping cart builder. It’s the daddy when it comes to A B testing a landing page, which means you get often get the optimum conversion rate.
The company also plans on including its own CRM platform and membership site management software. As for the landing page builder, it does everything the best tools for landing pages have but focuses more on the email funnel side of things. It’s simple to get started, it has a drag and drop builder so you can build a landing page in minutes.
What I Like About ClickFunnels:
- It Makes you save lots of hours thanks to all the pre-made templates to set-up money making funnels fast. Other website builders take way more time to charge the page and connect each page to the others.
- It’s an all-in-one solution. You’re going to literally save a thousand from your wallet in other software that is already integrated (i.e., for email marketing). Also, you will not have to spend time integrating each software with the other
- It’s beginner-friendly and super easy to get started, but it’s used by advanced users as well. Building and managing funnels can really get complicated, but Clickfunnels makes it easy for anyone to understand what’s going on.
- It is results-oriented. Clickfunnels wants to make you money. There’s very little interest in aspects that might look fancy but don’t bring more revenues.
- There are so many more features than other landing page software tools. The ability to run your affiliate program and use their in-house CRM (coming soon) can be incredibly valuable to some online business owners.
What They Could Do to Improve:
- Clickfunnels Pricing starts at a $99 a month price point. This is quite expensive if you don’t have a huge budget when starting.
- Several users reported the appearance of bugs that make it harder to use.
- Some subscribers have complained about their customer support. It seems like the company is really backed up, and subscribers sometimes have to wait an hour or longer to get the help they need via live chat.
GetResponse – Best for Email Funnels
Features
Ease of Use
Value for Money
Overall rating : 4.5 / 5
GetResponse is not only one of the best email marketing autoresponders, but recently it included a landing page building tool with an easy to use drag and drop editor with lots of ready to use templates.
The core plan starts at just $15/month, with the Pro plan at just $49/month. If you’re just starting out and looking for a reliable tool for your marketing, with GetResponse you can’t go wrong.
The platform includes a powerful tool that helps you create not only advanced email marketing campaigns, but also Facebook Ads directly from their dashboard.
EngageBay – Best for Brick and Mortar Businesses
Features
Ease of Use
Value for Money
Overall rating : 4.5 / 5
EngageBay is an up-and-coming marketing automation suite, which differentiates itself by the vast array of features it offers and the top-notch customer support and training provided.Clients of EngageBay has been particularly happy in their reviews because of the extensive live support and the chance of automatically integrating the leads captured from the landing pages with a leads scoring system and a CRM toolThe drag-and-drop editor of EngageBay is intuitive, making it one of the most attractive landing page builders on the list. However, where this software excels is in its vast offer of features included in the affordable price, not only A B testing for building custom landing pages but also an autoresponder and other marketing automation features are included.
Landingi – Best for Startups
Features
Ease of Use
Value for Money
Overall rating : 4.5 / 5
Landingi is another straightforward landing page tool that has the core functions you’ll need to build, manage, and optimize landing pages. It has a great UI that allows you to pull from their image and font library. You can easily duplicate landing pages with a single click. Like Instapage, they also have a collaboration feature to make it easy to communicate and work within a team. You can an extensive rundown of their features on this page.
What I Like About Landingi:
- It has all the standard features you need and offers some extra that gives it a slight edge over competitors. This includes their large image and font library, hosting on AWS for faster performance, and the landing page scheduler to stay organized.
- Landingi excels all across the board. The template designs are great, the platform is easy to use, the pages are easily customizable, the designs are mobile-optimized, and the service offers excellent customer support.
- Unlike other landing page builders, you only pay for what you need. The cheapest plan starts at $29 for the basics and moves on to $49 for the advanced features. The Agency plan is $109, which is still a great bargain as it offers extra features that help you manage clients.
What They Could Do to Improve:
- Aside from a few advanced features, you can only find in services like Clickfunnels; there aren’t any cons noteworthy of mentioning. It’s a great all-around platform that’s used and trusted by many users.
Leadpages – Best for B2C Companies
Features
Ease of Use
Value for Money
Overall rating : 4 / 5
Leadpages is another leading landing page software in the market. It has all the standard features you’d expect from the popular landing page builders. However, it has some nice additions like the Facebook instant ad creator and popup creator (and other assorted display triggers). These special features make it easy for you to create a Facebook ad and quickly integrate a Leadpages landing page into your campaign.
What I Like About Leadpages:
- Leadpages offers the lowest price point among the top landing page builder services. This makes it affordable for those who are just starting out with their online business.
- Leadpages is one of the few companies that offer weekly coaching calls for their customers. This can be very valuable for new digital marketers looking to learn how to get the most out of Leadpages.
- The extra popups and other display triggers are all excellent additions to the platform. These features can be used to further increase conversion rates based on how they’re used.
- You get to create unlimited landing pages that you can optimize with effective A B testing.
What They Could Do to Improve:
- Their CRM integrations are only available for their most expensive $199 a month plan. This integration comes free with the basic plan with other software for landing pages.
Thrive Architect and Thrive Optimize – Best for WordPress
Features
Ease of Use
Value for Money
Overall rating : 4 / 5
Thrive Architect is a landing page builder designed for WordPress. Like other builders, it is a drag and drop builder that comes with 271 tested landing page templates. There are also dozens of conversion elements (forms, testimonial blocks, timers, etc.) that you can integrate into your landing pages. It’s important to mention that their supplement product Thrive Optimize is a separate product designed for A B testing. While A B testing is key to optimize a new landing page and your existing landing pages, it is still okay because the price of both separatelyis very affordable.
What I Like About Thrive Architect and Thrive Optimize:
- If you prefer using WordPress to create your landing pages and want an affordable yet premium landing page builder, Thrive Architect is a great choice. It comes with most of the core features you’ll find in other landing page builders. It can also be used to build just about any single page site. It is the best landing page software for WordPress.
- A single license costs $67 with unlimited landing pages, which is far more affordable than other landing page builders that charge you every single month to use their platform. Multiple licenses are also accessible at $97 for five sites and $147 for 15 sites.
- Thrive Optimize is a great stand-alone product. The A B testing software keeps things simple while offering powerful reporting/analytics features. You’ll also appreciate that your data about your landing pages is kept to yourself since it runs on your site.
What They Could Do to Improve:
- It’s a little confusing why Thrive Architect and Optimize are separate products when they should be an all-in-one package like other landing page tools. You simply end up spending more to get Thrive Optimize.
- It is slow! Very slow. Don’t get me wrong, I use it on several websites (this one included), and for that price, you cannot ask for more than this, but as it not on the cloud and hosted on your site instead, most of the times it will run very slow.
- It does lack some of the advanced features that you can find in other landing page software tools. If you’re only after the core features, then this shouldn’t be a problem.
Update: I wrote an entire review of my experience building different types of landing pages with Thrive Architect on over ten different websites. Read it here before you buy 🙂
Kyvio
Features
Ease of Use
Value for Money
Overall rating : 4 / 5
I was initially very skeptical about Kyvio because it looked too good to be true. It is a full digital marketing and marketing automation suite that includes an autoresponder
What I Like About Kyvio:
– Which normally you will have to pay separately, and affiliate links manager which isn’t included too with most landing page software tools, as well as many other features that make this tool easily stand out.
– My best friend started using Kyvio about two years ago and he was positively impressed. I’ve played around with the platform too, and the features work very well. Another positive note is the reliable customer service.
What They Could Do to Improve:
– Kyvio still needs some work with making the blog more customizable and adding more landing page templates, however, it is a reliable tool, that with its drag and drop editor allows you to create complete sales funnel and build landing pages that will likely increase your conversion rate. The pricing is also very affordable.
OptimizePress – Best Budget-Friendly Solution
Features
Ease of Use
Value for Money
Overall rating : 3.5 / 5
OptimizePress is another WordPress based landing page creator. However, it is a little more versatile in that it helps you build other types of pages from membership portals, blogs, sales pages, and more. As a result, you get access to various types of templates and not just lead generation landing pages. There is also a huge library of graphical elements for you to use so that you can build the perfect site.
What I Like About OptimizePress:
– You only pay a one time fee of $97, $197 or $197 depending on the features you want and the number of sites you want to use it for. Good things aren’t free, but this is the closest to free landing pages that convert and will make you money.
– OptimizePress offers more templates than most landing page builders and different types of templates. You’ll end up using it to create various pages. It will make it easier for you to get started building landing pages.beginner
– The extra features like the membership site plugin, A B testing, video backgrounds, page engagement elements, and bonus plugins. Many landing page builder do not come with these features.
What They Could Do to Improve:
– You get a year of support and updates, but after that year, you have to make an updated payment within 30 days of your last month.
BuilderAll
Features
Ease of Use
Value for Money
Overall rating : 3.5 / 5
BuilderAll was built to be a Clickfunnels alternative, and while on the Internet you can find many raving reviews about this tool, mostly because of its cheap monthly price, you get what you paid for. We have found the tool to be often buggy and no reliable choice if you’re looking to get results in the long-run from your marketing campaigns.
HubSpot
Features
Ease of Use
Value for Money
Overall rating : 4.5 / 5
HubSpot is one of the most compelling suites of marketing and sales tools suite available on the market. It is a public company with lots of funding, and this makes it very reliable to use its product. They’ve recently launched a landing page builder, which, while it doesn’t have many advanced features to create a lead page able to capture potential customers, but it can be a fantastic solution if you’re planning to use HubSpot as a CRM as well. Its marketing services are particularly useful if you offer B2B services or products.
Wix
Features
Ease of Use
Value for Money
Overall rating : 3 / 5
Wix was created to be a reliable website builder to be a very easy to use solution for a small business to build converting websites and landing pages to capture leads.
It has lots of features for a drag and drop website builder, and it comes with a free-tier, which makes it an excellent solution for beginners – as it comes with lots of templates and tools, or people who aren’t looking for advanced features.
However, while it can be a good website builder tool for a small business to get started, it lacks what it takes to be an advanced landing page builder. Like a b testing and other advanced features.
Wishpond
Features
Ease of Use
Value for Money
Overall rating : 4 / 5
Wishpond is a popular Canadian-based marketing automation tools suite that includes a landing page creator and optin popup tool. B2B companies mainly use it for lead generation, and its pricing starts at $49 per month for the standard plan and $99 a month for the intermediate tier of pricing.
ucraft
Features
Ease of Use
Value for Money
Overall rating : 3.5 / 5
Ucraft is a reliable website builder with a wide array of tools for businesses that want to bring their brands online. It not only offers a landing page and website builder with lots of templates but a logo maker as well, among other features. If you run an eCommerce business, you should check it out.
Elementor
Features
Ease of Use
Value for Money
Overall rating : 4 / 5
Elementor is one of the most widely used tools to create and optimize landing pages and edit your pages and posts on WordPress. It comes with a free-tier, which already offers plenty of features, and it can be a great alternative to Thrive Architect if you’re using WordPress already. It’s free and as easy to start using as installing any other WordPress plugin.
MailChimp
Features
Ease of Use
Value for Money
Overall rating : 3.5 / 5
MailChimp is one of the best email marketing tools, and recently the Atlanta-based company announced it’s MailChimp Landing Page builder. While building landing pages using MailChimp can be a reliable choice and the fact that you can easily create landing pages and implement it with your autoresponder and marketing automation, it’s undoubtedly a plus. At the same time, this landing page builder lacks many of the significant features that other landing page software have.
Landing Cube – Best for Amazon FBA
Features
Ease of Use
Value for Money
Overall rating : 3.5 / 5
A special mention goes for LandingCube. If you sell items on Amazon, this software tool is the perfect go-to solution for quickly creating high converting sales pages to use in your marketing and display ads campaigns. Pricing starts at just $15/month, and it not only includes lots of ready-to-use templates but exciting features like Messenger Bots ready-made campaigns.
Launch Rock
Features
Ease of Use
Value for Money
Overall rating : 2.5 / 5
Launch Rock is an easy to use software tool created mostly to give you everything you need to create launch pages and landing pages specifically for new-born startups. While it can be an excellent solution if you’re looking to validate your product or value proposition (thanks to its A B testing feature as well), it lacks the minimum elements of other landing page software and marketing tools in this list.
What is a landing page builder?
Many digital marketers today rely on landing page builders to design, build, and manage multiple landing pages. You may be wondering why you’d need to use a landing page builder when you can simply design landing pages yourself and use your email marketing platform to create the necessary forms. You may think that you’ll save some money by doing it all yourself, but there are several strong reasons why these landing page builders add value to your business:
- Landing page software usually comes with templates that allow you to build multiple landing pages quickly. This ends up saving you a lot of time.
- The templates that are included with the landing page builders are optimized for the highest conversions. There’s no guesswork involved with how you should design your page.
- It is easier to manage multiple landing page campaigns when it’s centralized in a single platform, especially if you’re using them for advertising campaigns.
- There are integrated testing tools included with these builders. You can quickly set up tests and analyze the results without having to turn to another platform.
- These builders are very user-friendly and easy to use as they utilize a drag and drop function. Not everyone has the design skills to create great landing pages. And your visitors will love it too.
If you routinely outsource your design work for landing pages, it’ll be far cheaper to use a builder than repeatedly hiring a freelancer for the job.
What Else Can A Landing Page Builder Be Used For?
One thing you need to be aware of is the fact that these landing page tools are not meant to be used just for capture leads. Here’s a list of other ways you can use these landing page creators:
- Single page formats such as long-form sales letters, short video sales pages, and eCommerce product pages.
- Affiliate presell pages that are designed to sell the clickthrough to the affiliate offer rather than generate a conversion. This short video is a prime example of how affiliate marketers are using landing pages and what can be done to improve them.
- Pages designed to elicit some action via a CTA button like social share campaigns, presentation pages, and contest pages.
- Campaigns that are intended to pre-qualify existing email subscribers for things like webinars, booking, seminars, and other email segmentation purposes.
- Other helpful design elements that can help increase engagement and conversion rates such as sticky bars and popups.
- Because you can use these landing page builders for different purposes, you’ll end up getting a lot of value out of them and will find yourself using them for a wide range of campaigns.
- You don’t need to be an expert at converting visitors into leads, the platform does the heavy lifting for you.
What Should You Look for in a Landing Page Builder?
Now that you understand all the benefits of using a landing page software, you need to get an idea of what you should be looking for in a builder. What does it take to build a high converting landing page?
Almost all of the landing page builders come with tested landing page templates, A B testing capabilities, and third-party integrations. But there are some differences between the various products and services.
- Mobile Optimized Pages – With half of the Internet traffic now originating from mobile devices, it’s important that the landing page builder you’re using takes this into account.
- Pricing – Landing page software tends to vary a lot in pricing. If you are looking for simple features, you want to go with a service that offers a low-cost plan. Some landing page builders are also based on WordPress and only charge you a one time fee with optional payments for updates.
- Additional Features – Some landing page builders will have extra features like the ability to create sticky posts and popups, their own in-house CRM built into the service, dynamic keyword insertion for PPC campaigns, team collaboration features, and more.
It’s important to identify the distinctions between different landing page products and services as your needs will be different from everyone else.
Wrapping Up
So which one out of the list is the go-to landing page tool for you? There isn’t a clear answer. It really boils down to your situation. The type of page you’re looking to build and how you are generating your visitors and converting your leads. Lots of moving parts to consider. This is why we took the time to go through so many platforms, testing them in great detail so we can find the right tool for the job.
If you’re looking for a high-quality landing page builder, Instapage or Unbounce are great solutions. If you’re looking to build advanced marketing funnels and an all-in-one solution, the best tool at creating a converting landing page, and you can afford the price, Clickfunnels is the right platform for you. If it’s not in your budget yet, plan to find the budget for it somewhere down the line, you won’t regret it.
If you have some experience with designing and managing your own WordPress site, you may want to go with Thrive Architect or OptimizePress. The most vital thing you can do is really figure out what your needs are and what situation you’re currently facing. From there, look at the unique features of each solution and choose the one that is optimal for you.
If you are using WordPress and are on a budget:
Thrive Architect is your go-to page builder. It takes care of leads really well.
If you run paid ads campaigns (i.e., Facebook Ads, Google Adwords)
Instapage or Unbounce are your go-to solutions, they’re awesome at converting visitors into leads.
If you want an all-in-one solution to build high-converting sales funnels:
Go for Clickfunnels
If you run a coaching or info products business:
Systeme is the best solution for your leads.
If you sell on Amazon and want to increase sales
LandingCube was specifically built for you and your visitors.
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