Everyone in online marketing uses an autoresponder; however, for affiliate marketers, the choice isn’t so obvious.
Some of the leading autoresponder software like MailChimp and Mailerlite has an ambiguous policy towards affiliate links and including links to even big affiliate networks as JVZoo and Clickbank can get you banned.
‘The money is in the list’ as all every experienced Internet marketer knows. So how do you actually go through and decide which autoresponder is best for you as an affiliate marketer?
I run and have sold different web assets, which mainly monetized through affiliate marketing. And I went through personal research for the best autoresponder for affiliate marketing so that you don’t have to look at each one for yourself.
Keep reading our breakdown of the best autoresponder for affiliate marketing.
An autoresponder is a tool which helps you sending automated messages to your email list. If you’re an affiliate marketer, I guess that you worth your time and don’t want to miss hours you could spend instead in nature or with your loved ones.
A reliable autoresponder will help you not only to set your automation so that you know you’re making money out of your email marketing campaigns on autopilot, but it will also help you track the analytics of your campaigns so that you know what’s working and what’s not.
Email marketing is all about building a relationship with your new subscribers, so it’s crucial to look at metrics such as open rates and the actual deliverability that the autoresponder software you’ve chosen provides. Keep in mind that less email delivered means less money for you.
An autoresponder software can be used to build opt-in forms and newsletter forms which are displayed on your website. They can be used to collect name, email address, and sometimes, additional information from visitors who want to subscribe to your email list.
To succeed in affiliate marketing, you need to be persistent. This means building a sales funnel that takes your subscribers down a convincing buyer’s journey. 42% of sales people give up after the first ‘no’, and…get this, only 8% persist until they get a ‘yes’. To stay within that 8%, you need an autoresponder tool to automate your conversion-focused emails.
Building a rock-solid relationship with your subscribers is essential. This will help them establish trust in you, and the products and services you eventually recommend to them. Remember that not all subscribers will be ready-to-buy, so you need to nurture them to that point. 96% of the visitors who find your website are not ready to buy, but they could eventually convert after some time.
Remember that your subscribers are also being targeted by other affiliate marketers and brand promoters. Your messages should put you at the top of their minds, so whenever they need for one of your offerings, your brand is the first one they recall.
Your subscribers may not give you direct feedback, but with the right autoresponder tool, analytical reports might be all the feedback you need. These tools can be used to measure your email opening rate, how subscribers engage with your email, affiliate link clicks, and so on. This information can help you monitor your campaigns, and decide on which ones need to be reviewed.
These tools can perform the duties of a small-size marketing team through automation. The monthly charge of these autoresponder tools is nothing when compared to the salary, workspace rent, and other fees that will come with hiring a team for the job. The software also cuts out the need to micromanage other people and review employee performance.
The different autoresponder tools offer similar features, but they all have unique features which makes some users loyal to their software. Before you pay for any software, ensure that their functions are in line with what you need from an autoresponder.
Free trials are usually offered to give you a hint of the benefits, and convince you to make a purchase. Take advantage of that. Give your preferred tools a test drive, and see how they align practically with your affiliate marketing needs.
This is especially important for beginner affiliate marketers. If you’re not familiar with marketing software interfaces, then you might want to start small. Choose software with an easy-to-understand interface. Some software requires completing an online course to understand their functionalities, and you may not have the time (or budget) for these lessons.
As expected, you probably have a price range in which you can comfortably make a monthly or yearly payment for an autoresponder tool. When you narrow down your options, compare pricing to see which works best for you. It could be a hassle in the future if you start building your database with expensive software, and have to move all the data to a cheaper software.
If you’ve searched around for autoresponder recommendations, then you’ve probably heard that some autoresponder tools have banned affiliate marketers. Two common services are MailChimp and MailerLite. They believe that affiliate marketers do not have a real relationship with their subscribers, and could be sending unrelated offers to people who have no interest in them. However, they allow regular website owners to include affiliate links as recommendations to their subscribers. This isn’t really a problem, as there are other quality autoresponder services which are available (and even optimized) for affiliate marketers.
We’ve covered everything you need to know about choosing the best autoresponder for affiliate marketing. Now, here are the top 5 recommended autoresponder software based on personal experience and feedback from other users.
GetResponse has been my choice for Astrogrowth and some other online ventures I have.
The reason is simple: it offers the best quality-price ratio coming with an outstanding number of features.
Deliverability is impressive, paired with high-level analytics even in the lower tier.
It is in short not only the best solution I would recommend to beginners due to its quality-price ratio but also to more advanced marketers (huge names in the industry use it.)
GetResponse offers 4 packages: Basic, Essential, Professional, Entreprise.
Starts at $15/month per 1000 subscriber for Basic, and $1,199 for Entreprise.
Starts at $450/month per 100,000 subscribers for Basic, and $1,199 for Entreprise.
A veteran online marketer built SendLane, so I knew I would have found a better understanding of what’s the business model that you and I might run, and in general, it has shown more flexible with affiliate campaigns in fact it is even integrated with popular affiliate marketplace like Clickbank.
More popular software like MailChimp can work excellent working with big eCommerce and corporations, but the needs of these companies are way different than the ones of an affiliate marketer.
The pricing of SendLane is another positive point. If you’re a beginner, it offers basically the same features of more established software but at an affordable price range.
The deliverability has been high for affiliate campaigns too.
SendLane offers 3 packages: Growth, Marketing Automation Pro, and Enterprise/Agency
Aweber is one of the first autoresponder ever born on the Internet, and it has been used by affiliate marketers for decades now.
However, besides the big promises, after I’ve tested it, I felt frustrated by the fact that fewer customizations are allowed than with another autoresponder. The deliverability is also not at its best.
On the right side, it is straightforward to use, and that’s why it is positioned as a beginner software. However, I wouldn’t recommend it as it has too many limitations for my tastes.
$19/month for 0-500 subscribers
$29/month for 501-2,500 subscribers
$49/month for 2,501-5,000 subscribers
$69/month for 5,001-10,000 subscribers
$149/month for 10,001-25,000 subscribers
Free for up to 100 subscribers
$49/month for 102-2,500 subscribers
$99/month for 2,500-5,000 subscribers
Requires a quote for 5,001+ subscribers
$29/month for 0-1000 subscribers
$49/month for 1001-3,000 subscribers
$79/month for 3,500-5,000 subscribers
Requires a quote for 5,001+ subscribers
The autoresponder tools mentioned above all have their strengths and weaknesses, but they are all reliable tools which affiliate marketers have used to build businesses successfully.
From my perspective, I would say that the best option is GetResponse. By merely navigating the dashboard of this software, it is easy to see that its developers have a good understanding of seamless automation. GetResponse is designed to self-command with little input from the marketer. It also provides more features that can be found on other autoresponder software. From hosting webinars to deploying Customer Relationship Management, it can all happen on one platform.
I’ve also received and read a lot of feedback on the quality of their customer service, and this is an essential feature for affiliate marketers. Any downtime on your email marketing has to be fixed quickly because time lost could mean a loss in revenue.
Finally, GetResponse provides a 30-day free trial (1,000 subscribers) with no credit card details, providing potential users with enough time to explore the software and make a decision.
Angelo Sorbello is an Entrepreneur and Growth Marketer. He started his first online business at 13 years old, and without any considerable marketing budget, he later sold it after having signed partnerships and contracts with companies such as Microsoft, DigitalBros, and 888. He now focuses on helping his other companies and budding entrepreneurs and marketers to grow their business and get results.
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