In the past few weeks with my team, I've tested dozens among the best landing page builder software and analyzed all the pros and cons of each one.
A Landing page is a page designed for the sole purpose of converting visitors into leads or customers.
If you run an agency or an online business, and you're looking to change or get a new landing page builder for you or your clients, you can't miss this resource page.
It shows the results of our tests so that you don't have to spend the same amount of time we spent experimenting with the leading software in the market.
While there are many different landing page builders in the market, there are seven products and services that stand out among the crowd. Here is a rundown of the seven best landing page builders that you can use for your online business.
Clickfunnels is different from other landing page builders as the advanced plan offers a full suite of solutions including an integrated affiliate program, smart action funnel feature, and shopping cart builder. The company also plans on including its own CRM platform and membership site management software. As for the builder, it does everything the leading landing page builders do but focuses more on the email marketing funnel side of things.
Instapage is one of the most popular landing page builders in the market. It is straightforward and easy to use builder. It has some unique features, like the collaboration platform that allows you to communicate with team members under the centralized Instapage platform. The optimization features include a heat map and dynamic text placement to help you increase conversion through personalization.
Thrive Architect is a landing page builder designed for WordPress. Like other builders, it is a drag and drop builder that comes with 271 tested landing page templates. There are also dozens of conversion elements (forms, testimonial blocks, timers, etc.) that you can integrate into your landing page. It’s important to mention that their supplement product Thrive Optimize is a separate product designed for A/B split testing. It will integrate with Thrive Architect in future updates.
Update: I wrote an entire review of my experience with Thrive Architect on over ten different websites. Read it here before you buy 🙂
Landingi is another straightforward landing page builder that has the core functions you’ll need to build, manage, and optimize landing pages. It has a great UI that allows you to pull from their image and font library. You can easily duplicate landing pages with a single click. Like Instapage, they also have a collaboration feature to make it easy to communicate and work within a team. You can an extensive rundown of their features on this page.
Unbounce is another popular landing page builder with all the core features. Its standout features are its ability to work with WordPress, dynamic text placements for personalization, faster pages for mobile devices, parallax scrolling, and popups + sticky bars. The popups and sticky bars can be launched based on various triggers as well.
Leadpages is the leading landing page builder in the market. It has all the standard features you’d expect from the popular landing page builders. However, it has some nice additions like the Facebook instant ad creator and popup creator (and other assorted display triggers). These special features make it easy for you to create a Facebook ad and quickly integrate a Leadpages landing page into your campaign.
OptimizePress is another WordPress based landing page builder. However, it is a little more versatile in that it helps you build other types of pages from membership portals, blogs, sales pages, and more. As a result, you get access to various types of templates and not just lead generation landing pages. There is also a huge library of graphical elements for you to use so that you can build the perfect site.
– You only pay a one time fee of $97, $197 or $197 depending on the features you want and the number of sites you want to use it for.
– OptimizePress offers more templates than most landing page builders and different types of templates. You’ll end up using it to create various pages.
– The extra features like the membership site plugin, video backgrounds, page engagement elements, and bonus plugins. Most landing page builders do not come with these features.
– You get a year of support and updates, but after that year, you have to make an updated payment within 30 days of your last month.
Many digital marketers today rely on landing page builders to design, build, and manage multiple landing pages. You may be wondering why you’d need to use a landing page builder when you can simply design a landing page yourself and use your email marketing platform to create the necessary forms. You may think that you’ll save some money by doing it all yourself, but there are several strong reasons why these landing page builders add value to your business:
If you routinely outsource your design work for landing pages, it’ll be far cheaper to use a landing page builder than repeatedly hiring a freelancer for the job.
One thing you need to be aware of is the fact that these landing page builders are not meant to be used just for generating email leads. Here’s a list of other ways you can use these landing page builders:
Now that you understand all the benefits of using landing page builders, you need to get an idea of what you should be looking for in a builder. Almost all of the landing page builders come with tested landing page templates, A/B split testing capabilities, and third-party integrations. But there are some differences between the various products and services.
It’s important to identify the distinctions between different landing page products and service as your needs will be different from everyone else.
So which one out of the list is the best landing page builder? There isn’t a clear answer. It really boils down to your situation. If you’re looking for a high-quality landing page builder, Leadpages and Landingi are great solutions. If you’re looking to build advanced marketing funnels and an all-in-one solution, and you can afford the price, Clickfunnels may be the best bet.
If you have some experience with designing and managing your own WordPress site, you may want to go with Thrive Architect or OptimizePress. The best thing you can do is really figure out what your needs are and what situation you’re currently facing. From there, look at the unique features of each solution and choose the one that is optimal for you.
Angelo Sorbello is an Entrepreneur and Growth Marketer. He started his first online business at 13 years old, and without any considerable marketing budget, he later sold it after having signed partnerships and contracts with companies such as Microsoft, DigitalBros, and 888. He now focuses on helping his other companies and budding entrepreneurs and marketers to grow their business and get results.
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