Whoever has been part of the online marketing world for more than a year knows that there’s a constant frenzy around what’s going to be the next big thing.
This is fueled by sleazy marketers who push new marketing channels like candies to get some quick bucks out of the least experienced who are looking for magic bullets.
And it’s supported by the fact that marketing channels tend to get easily saturated and harder to get ROI on.
2017 and 2018 have been the year of LinkedIn for me.
No other platforms besides SEO have ever performed so well in terms of ROI for my businesses.
However, as I’m slowly shying away from an agency model to focus more on different ventures I’m invested in, I started to use that platform less.
It’s 2019, and I just turned 24. I spend the past 2 years dealing with client calls and don’t get me wrong, I enjoy the process.
But I now feel like it’s time to take more significant risks and at the same time enjoy more the perks of running a location
When I launched my agency about two years ago it was my first time running a service business, and I failed in understanding how to structure it properly.
The obvious result has been that the business and performance for the clients were overly reliant on myself only, and it didn’t allow me to focus enough on what I can do best.
This year my focus will be on:
To achieve these results, here are three marketing channels that I overlooked in the past years and that I think deserves to get more consideration in 2019 for their vast unexploited potential.
I know, I know. Seems like everyone has been praising the value behind YouTube for a year now, but I failed to grasp it because of my bias towards text-based content.
Since 2007 I’ve been building sites around my written content solely, and as much as I like YouTube as a learning channel, I still prefer to read articles and blog posts most of the times.
However, I believe that no other marketing platforms right now have the same potential of YouTube.
I live in Europe, and I thought no one was using Snapchat anymore after Instagram launched their stories. And it’s true, Snapchat isn’t that huge in Europe (yet.)
Different months ago, I met with a friend from the US. What I noticed is that she was using Snapchat all day for all her communication!
Chance wanted too that I stumbled across a Snapchat Ads course online, and I’ve been blown away by the (proven) results the instructor has been getting!
As a advertising platform, Snapchat has been largely overlooked because of some structural problems that made it extremely expensive in the past.
Currently, you can launch your campaigns starting from as low as $ 20/day or $ 140/lifetime.
I’ve been seeing good results particularly with offers that are tapping onto an urgent problem that can be solved with lower-priced physical products (below $ 50.)
What I’ve found is that right now they’re largely inexpensive compared to Facebook, Instagram Ads, and Adwords and became a good addition in my marketing stack.
Is Snapchat here to stay? I have no idea, but the company it’s trying every sort of innovation to get more revenue now that they’re public. It will surely be here for long.
I plan to experiment more with it in the future for an upcoming offer I need to promote. If you want to get to know more about Snapchat Ads, hit me a message.
If there’s enough interest I’ll be happy to publish a quick guide sharing my learnings.
If you’ve been following me for a while you know that I love chatbots and Messengers Ads.
But in short, here’s why I think Facebook chatbots will deliver outstanding results in 2019:
This isn’t a new marketing channel, but this year I’m focusing more on providing a top-notch user experience on my pages by make sure that they load fast and even more by improving how I structure the content.
As Google is getting smarter and smarter in understanding the content of a page and the relative value of it for the user, links are going to be worth less than on-page optimization focused on customer experience.
This has been an ongoing process that started years ago. However, it’s now time to take it more into consideration if you haven’t yet.
Angelo Sorbello is an Entrepreneur and Growth Marketer. He started his first online business at 13 years old, and without any considerable marketing budget, he later sold it after having signed partnerships and contracts with companies such as Microsoft, DigitalBros, and 888. He now focuses on helping his other companies and budding entrepreneurs and marketers to grow their business and get results.
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