The Importance Of Recurring Revenue In Your Business (And How To Implement It)

By Angelo Sorbello | Entrepreneurship

recurring revenue

Do you think it’s easier to sell something, over and over, to different people, or, to sell something once and have that same purchaser pay you each month?

Yep, you guessed it right. The second.

Not having a source of recurring revenue has been the curse of many successful businesses who were looking to get bought or that got into a crisis of results and never got out of it.

Having a more predictable source of income every single month, helps you indeed to know better how much you can re-invest, and have an eventual advantage over your competitors that cannot afford to predict so sure how their next month will be. Nonetheless, it contributes to making your business more attractive for investors or in case you’d like to implement an exit strategy.

If you would try to ask a seven figures e-commerce owner who is trying to scale his business what are his major problems, chances are among the ones he’ll tell you; there’s getting one-time customers to buy repeatedly. This problem’s less relevant for smaller e-commerce, but still is an excellent point to start thinking about it sooner than later.

Recurring revenue also dramatically reduces the effort you need to acquire a single customer over and over, and all these customer acquisition costs you save can be reinvested on your product/service, better customer support, hiring more talents, and so on.

But how do you get this Holy Grail of Recurring Revenue?

Keep reading this article to discover it.

 

Why Monthly Recurring Revenue Is Important

  • Gives predictability to the cash flow of your business, making your business more sustainable in the long run
  • Allows you to save acquisition costs that you can reinvest on your products/services
  • Gives you peace of mind as you can predict how many customers you’ll have next month, without having to remain constantly “on the hustle.”
  • Having a more predictable cash flow helps you also to make better and more long-term decisions
  • It is more likely for a customer to remain so in a monthly subscription than whether he would have to buy again and again
  • A business with recurring revenue is easier to sell/exit
  • It can give you a competitive advantage over your competitors (due to cost savings and other benefits)

 

Types of Recurring Revenue Business Model Offers You Can Have

  • Membership Site
  • Courses
  • Digital newsletter
  • Tool / Software
  • Mastermind
  • Coaching
  • Community
  • Subscription Box
  • Services (think of all the ones you may pay for without thinking about it like broadband, phone, mobile, insurance, Spotify, Amazon Prime, NetFlix, Internet)
  • Blueprints & Plans.

 

Membership Sites

A membership site it’s usually a monthly membership which offers content only accessible to a particular audience and which aims to solve a specific audience’s problem.

Real Life Examples

amazon prime

A service from Amazon which includes free and fast shipping for products, and music, movies, and cloud storage services.

wealthyaffiliate

A membership which helps budding affiliate marketers start earning money online providing courses, support, and a vast community of like-minded.

nichehacks

Monthly Offer: 6 Profitable Niche Reports + Content and Support

I’m a proud member of The NicheHacks Insider membership. It offers not only top-notch content and reports aimed at people willing to succeed with an online business but also the support from Stuart Walker and other like-minded.

nichepursuits

Monthly Offer: Support + Blueprints

Similarly to the NicheHacks Insider membership, Nichepursuits offer locked contents and support from wildly successful online entrepreneurs.

self made man

 

Monthly Offer: Business Training Videos, Interviews With Founders, and a Private Community

Targeted at “Men with ambition,” Mike Dillard’s “Self Made Man” membership provides classes and interviews with successful “self-made man” and a community to ask questions and get peer support.

Courses

Online courses, usually updated monthly which offers access to content aimed at letting you achieve a particular goal or result, traditionally paired with a community and support.

Real Life Examples

authority hacker

A set of no B.S. and action-oriented blueprints, paired with a mastermind/group were to ask for support with the goal of letting you start a successful online business.

zero to launch

A tested and step-by-step course that teaches how to start and grow an online business even if you don’t have an idea yet.

Monthly Newsletters or Magazines

Whether printed or digital, newsletters and magazines are full of insights, tips and strategies every month about a specific field.

Real Life Examples

James Altucher’s Crypto Newsletter

altucher crypto

A monthly digital newsletter which helps beginners cryptocurrency investors to navigate into what it’s best to invest on that month edited by large crypto investors such as James Altucher himself.

agora financial

Agora it’s a leading offer of monthly newsletters, with more than 100s newsletters in different fields (from stocks to tech and beyond.) It is a $1+ bn business.

Tools, Software & Services

Tools, software, and services simplify our life letting us automate specific tasks or save time from tedious work. You pay to continue using them and get updates.

Real Life Examples

semrush review

SEMrush is an SEO tool that enables to access your competitors’ Google traffic and their keyword ranking. Apart from offering you an in-depth competition analysis,

SEMrush also gives you a good look at potential competitors and keyword research.

thrivethemes

A membership which includes extremely powerful plugins designed to help you increase revenues of your business.

clickfunnels review

A powerful and easy to use landing page builder (internal link) which includes templates and funnels ready to apply to maximize your revenues.

bluehost

A service which offers reliable website hosting and domain name registering, helping you keep your site online and load fast without any hurdles.

Mastermind Groups, Coaching, & Mentoring

A mastermind group is a community of like-minded giving support to each other and created to network and get peer support. Coaching and mentoring services offers help and specific advice from experts on a topic to people looking to learn more, get support, and accountability.

Real Life Examples

Plans & Blueprints

Monthly programs or blueprints, mainly works well in DIY and hands-on niches like arts and crafts, or targeted niches such as diets and nutrition.

Subscription Boxes

They deliver every month to your particular door products around a particular topic. It particularly fits e-commerce.

Real Life Examples

nomadik

The Nomadik Subscription Boxes are carefully curated to provide quality, durable outdoor and adventure products.

Conclusion

It is now your turn to set recurring revenue in your business. Think about what are your target market’s most burning needs and problems, what are the questions that you get asked the most. Almost everytime and in every niche, you can find a way to solve that problem offering an ongoing product or service which will not only benefit your business, and most importantly your clients.

 

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About the Author

Angelo Sorbello is an Entrepreneur and Growth Marketer. He started his first online business at 13 years old, and without any considerable marketing budget, he later sold it after having signed partnerships and contracts with companies such as Microsoft, DigitalBros, and 888. He now focuses on helping his other companies and budding entrepreneurs and marketers to grow their business and get results.

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