Thrive Architect Review: The Good, the Bad, the Ugly (2019)

Thrive Architect Review: The Good, the Bad, the Ugly

By Angelo Sorbello | Software

thrive architect review

It’s hard to have high-converting landing pages if you’re bootstrapping your online business.

Software products are usually expensive, and the alternative is learning how to code… right?

How do I know? Over the past 11 years, I built and invested in a portfolio of online businesses.

I know it can be challenging having to spend $99 a month on a landing page builder when you’re just starting, and you want to save for more important expenses.

However, using Thrive Architect, I’ve been able to go from pages that sucked to getting compliments for my websites – and most importantly, getting sales & conversions.

Here’s my unbiased review of Thrive Architect. If you want to create high-converting landing pages for your campaigns, I suggest you keep reading; I use Architect on most of my sites.

It might be a good alternative for you to more expensive software.

Keep reading…

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Built From Marketers for Marketers

Thrive Architect Review: The Good, the Bad, the Ugly 1

First of all, who is behind Thrive Architect? The founder, Shane Melaugh, is a widely accomplished online marketer and entrepreneur that started exactly like many of us: building niche sites and ranking them on Google.

After the Panda update, Shane decided to invest in the development of Thrive Content Builder and Thrive Themes, a set of WordPress themes focused on conversions and built explicitly for bloggers.

I don’t know Shane personally (yet :)), but I’ve been blown away by the attention to the details and his knowledge about online marketing and entrepreneurship.

I tried other landing page builder software built by Internet marketers too in the past, but they mostly lacked that kind of extra effort that makes a software great instead of just a cash-cow.

As said before I’ve also been using Thrive Architect for years now (since when it was called in another way), and I’ve been pleased to see the constant updates and improvements made on the software UX, features, and the templates available.

The Good: Pricing It’s Unbelievably Cheap

Thrive architect pricing
Thrive Architect Pricing, Starting at $67/lifetime

At a $ 67 lifetime per site, Thrive Architect it’s cheaper than any other major landing page builder I’ve found on the Internet.

With all the features given, and the chance to build genuinely outstanding landing pages, this makes it already a huge pro if you’re bootstrapping your business or just starting.

Especially if you compare this with other solutions such as Clickfunnels or Instapage that starts at $ 99/month.

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The Bad: It’s Slow and Time-Consuming

Thrive Architect works on your WordPress, and as it’s not based on the cloud like other more expensive software, how fast it will be on your side, it’s based on your hosting’s capabilities.

Feature-wise, as we’re going to see late in this review, it is not to be considered as inferior to more expensive software, but the fact that it isn’t on the cloud will make it slow most of the times and lagging most of the times.

If you’re like most of the bloggers that are just starting, this means that the creation of your pages through Thrive Architect will often take more time and the process will be less ‘smooth.’

The Good: Templates Are Amazing

thrive architect review

Once you’ve installed Thrive Architect, you’ll be able to use about 70 templates ready for you.

I’ve been honestly amazed by the quality of these. They’re genuinely able to turn your website from zero to professionally designed in no time and without any designing or technical skills.

The templates are ready for all sorts of usage or industry, and they include guidance in its implementation.

I haven’t found as many pre-built demos in any other software in the price range of Thrive. Truly a good plus.

What’s nice as well is that all the templates are organized based on what they’re useful for (either Sales pages, home pages, etc.)

Something else that the ThriveThemes team has done well, is the recent introduction of “Content Templates” which makes it easier to make readable blog posts like product reviews or longer blog-posts. It greatly helps bloggers save time formatting their page now that on-page experience it’s more important than ever for Google to determine their search results rankings.

The Bad: It’s Requires WordPress to Work

In 2017 I was working on the campaigns of an eCommerce client.

They didn’t have much budget so more expensive solutions like Instapage and Leadpages couldn’t be considered. We decided to opt for Thrive Architect under my suggestion.

This means that we had to install WordPress on a separate subdomain, and I understand that for those who are not familiar with it, it can result tedious not to have straight-away a platform where to manage your landing pages.

The Good: The Editor Offers Top of Class Features (And It’s Easy to Use)

thrive architect review

With all the features that the drag-and-drop editor offers, literally ANYONE. Even my grandma could build a good looking and well-performing landing page with little to no effort.

What I like it’s that all the features have been built with true real-life applications in mind.

For instance, it takes about 3 seconds to get a pricing table that looks good on your landing page.

Other features like tables, click-to-tweak, images regulator, lead generation opt-in form will make it easier than ever to create landing pages that convert, even if you’re a beginner.

The Bad: It’s Tedious to Make the Page Responsive

thrive architect review

If you decide to use one of the ready-to-use templates to build your landing pages, you’ll have them responsive already with no further work to be done.

However, I’ve found that when you want to build a custom landing page from scratch, it’s very tedious and time-consuming to make the pages responsive.

That’s something that the Thrive team should definitely work more in the future.

Is Thrive Architect Compatible with other themes?

I’ve both been using Thrive Architect with the official ThriveThemes WordPress themes and with third-parties themes.

Based on my experience on more than ten websites, I’ve found no problem using Thrive Architect with third-party themes, and an outstanding level of compatibility.

The team of ThriveThemes has announced about a year ago that they’re working on a revolutionary and high-customizable WordPress theme, that will undoubtedly be perfect to use paired with Architect, but for now, it is just an announcement and there isn’t anything concrete yet.

The Bad: You Need Another Plugin for A/B Testing

thrive optimize
An example of A/B test running on one of my sites. It literally takes a few seconds to start one

Thrive Architect doesn’t have built-in an A/B testing feature that can be however be implemented at the inexpensive price of $67/lifetime buying Thrive Optimize.

I do have Thrive Optimize on this blog, and the plugin works very well for such a price point.

The A/B testing feature works smoothly and can easily compete with high-level software.

Thrive Architect Review Verdict

Thrive Architect is a highly-functional landing page builder software that works smoothly, and it’s easy to use.

As said before, I use it on most of my websites, and I’m 100% satisfied with the choice.

The team is constantly working on new updates, the ready-to-use templates look good and are highly-functional for each industry.

The software is rich in features and ready to be deployed for every application.

Thrive Architect Is For You If…

You don’t have a high-budget, you’re bootstrapping your project, or you don’t need to manage a considerable number of landing pages.

If you’re starting a side-hustle for instance, you’ll hardly find better software than Thrive Architect.

Thrive Architect, Isn’t for You If…

If you already have the budget and can afford to spend at least $99/month, I would definitely go for Clickfunnels which has already all the features of the whole suite of ThriveThemes (which cost $997 or $47/month) built-in and ready to be used. You’ll get a much faster experience with Clickfunnels and fewer headaches and time wasted switching from one software to the other.

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What has been your experience using Thrive Architect or Thrive Optimize? Comment below!


About the Author

Angelo Sorbello is an Entrepreneur and Growth Marketer. He started his first online business at 13 years old, and without any considerable marketing budget, he later sold it after having signed partnerships and contracts with companies such as Microsoft, DigitalBros, and 888. He now focuses on helping his other companies and budding entrepreneurs and marketers to grow their business and get results.

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